Optimizing Results Through Better Content & Better User Experience.
I started working at The Royal Danish Theatre in 2010, as an Office Assistant and worked my way up.
Later, I became a Web Assistant and did both graphic and coding work on the websites, digital screens, social media and newsletter.
Today, as the theater’s Email Marketing Specialist, I am responsible for the entire email marketing area, which includes a yearly output of more than 8 million emails (and growing) to a database of 140.000 recipients.
Marketing Strategy & Digital Design
I plan and execute customer campaigns by email: special offers, newsletters to all segments, informational emails, subscription campaign flow, survey-emails and more.
I am also responsible for developing the overall email marketing strategy which involves:
- Securing a continuous development of the email marketing area by tracking and analyzing results.
- Making both data and design recommendations for optimization.
In 2015, The Royal Danish Theatre implemented a new ticketing system called Tessitura, across all venues (around 70 productions and over 700 performances per year).
I implemented WordFly a new email platform built to integrate with Tessitura.
I was in charge of mapping data, designing the email templates, designing the email workflows, the segmentation of our users, the development of personas and finally, testing.